VidMob Genius

VidMob is a creative technology platform that utilizes AI to create, monitor quality and optimize digital advertising content across various social media platforms. In my role, I crafted the VidMob Genius brand and developed a customer education experience that empowered users to confidently understand and maximize the platform's innovative capabilities. Through a comprehensive and user-friendly learning experience, our clients were able to achieve their marketing goals with ease and efficiency.

NYC Covid Safe

IBM was approached by the city of New York to create a COVID passport that was both quick and easy to use. Collaborating closely with the city's stakeholders, I designed, presented, and tested a solution tailored to the needs of New York City businesses. Within a few weeks, our team had developed the NYC Covid Safe app for both IOS and Android, ensuring a speedy rollout.

The Aesthetic Society

The Aesthetic Society, a leading group of board certified aesthetic plastic surgeons, approached IBM to help bring their new brand identity to life on their website. Working closely together, my team combined and streamlined their multiple sites into a cohesive, patient-focused digital experience that placed their patients’ needs and concerns front and center. This approach not only helped to enhance the user experience but also contributed to an increase in patient engagement and satisfaction.

Rent the Runway

Rent the Runway is an e-commerce platform that allows users to rent, subscribe, or buy designer apparel and accessories. At Rent the Runway, I was responsible for a range of design tasks, including creating mass emails, crafting promotional print collateral, conceptualizing and strategizing social media posts, and contributing to the development of the brand identity for the college rep program.

Northern Trust

Northern Trust is known for its exceptional service to the world's most successful individuals, families, and institutions. I collaborated closely with key stakeholders to redesign their retail financial portal, ensuring its design and functionality was aligned with the high standard of service that Northern Trust is known for. This work also paved the way for new initiatives to rebrand the portal experience for other Northern Trust clients, ensuring that they too can enjoy white-glove treatment.

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